Gotha Cosmetics bets n the return of the sense of joy

By Oscarjack 2 Min Read

At Cosmoprof Worldwide Bologna, which made its in-person return at the end of April, Gotha Cosmetics presented a new wave of innovation, dubbed “Seeking Joy,” that mixed make-up and skincare.

Consumers are looking for fun and playfulness in all areas of life: emotional plurality is a defining feature of 2020’s,” said Lisa Galbussera, Global Product Development Specialist at Gotha.

Indeed, after two years of pandemic and global uncertainties, people are eager to live and be in the moment.

The Holistic Wellbeing selection of products features solutions dedicated to consumers that are looking for wellness as “a state of the body, the mind and the soul.” The selection includes:

- A hybrid lightweight, hydrating and natural Glow Priming Serum that creates a visibly translucent glow that contributes to the healthy youthful appearance of the skin.

- A moisturizing creamy Skin Coach Foundation with medium coverage and natural radiant finish. It performs like luxurious skincare cream combined with veil of colour to cover dyschromia and imperfections while smoothing fine lines.

The Scientific Minimalism trend addresses skin savvy consumers that want performance and proven efficacy mixing beauty and technology. In order to meet this trend, Gotha presented:

-Chrono Flawless Foundation, a new long-lasting foundation that works on skin regeneration through the circadian cycle.

Velour Ink Powder Blush

Velour Ink Powder Blush, a water resistant and talc free blush offering a plastic texture and gummy–soft touch.

Identity Empowerment

Eventually, the Identity Empowerment collection features colour boosted functional products that addresses gen-Z consumers.

Gotha Cosmetics with exhibit their latest innovations at MakeUp in Paris on June 16th-17th, 2022.

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