Instagram can work very well, but you have to be smart about how you use it. This is where Instagram hashtags work best. The best tool for Instagram is called Picuki Instagram editor and viewers read a complete guide about picuki at NewsUpTimes
Hashtags help you manage and view relevant content on Instagram. They make it easier for your target audience to find you and add interest to your sharing. One Instagram study has shown that adding at least one hashtag to all your Instagram posts, on average, will generate more than 12% more engagement.
Extend Your Access
The good thing about hashtags is their ability to reach out to various people who may have nothing to do with your account and not follow you directly on Instagram.
How do Instagram hashtags work?
Suppose a user searches for the word ‘garden’. Instagram will showcase all the latest posts containing the ‘garden’ keyword. By using #gardening as a hashtag in your post, you tell Instagram to post your post each time someone checks that name.
Hashtag all your posts with related keywords. Use the words and phrases you think Instagram users will be looking for. Always use the # sign before the word, do not use punctuation, keep it as short as possible and use letters and numbers.
Instagram’s Best Hashtags
Posting random hashtags across Instagram will not work magic for you. You will need to carefully choose the best and most popular hashtags to reach the right audience for your business. They should be relevant to the keywords that your target market is searching for, and you will need to determine which ones work best for you.
It will take time to find the best hashtags you can use. Other strategies include:
Check out the hashtags your competitors regularly use to market their business.
Check out the various hashtags and check your results.
Use the app to get hashtag ideas (like TagOMAtic).
Making the Most Trending Hashtags
When an event occurs, a hashtag is often created. If you can not link your post with a hashtag, you are more likely to be seen by those who follow that particular news item.
The key is to watch when a particular hashtag appears to be popular, and post content using that hashtag to take advantage of the large number of viewers the hashtag gets.
In the Instagram search engine, look for other hashtags that match your page. Use these hashtags when posting new content. This is another way to reach Instagram users who are on the site, but do not follow you so you would not have seen your post otherwise.