Marketing Management solved MCQs
1 of 50 sets
Marketing Management solved MCQs1. Marketing is a process of converting the potential customers into …………..2. Marketing is a …………..process3. Which of the following is not included in the function of physical supply?4. All forces or factors that effect marketing policies, decisions, and operations of a business constitute..5. The group of elements price, product, promotion, and place constitute6. The concept of marketing mix was developed by7. Market where goods are transacted on the spot or immediately8. Market where there is no physical delivery of goods9. Markets which are organized and regulated by statutory measures are10. The markets in which goods are bought and sold in bulk quantities.11. Market in which gold and silver are sold12. Market where money is lent and borrowed13. Marketing is applicable in …………14. Risk bearing is a function of…………15. Marketing is important to16. Profit through Customer Satisfaction Is aimed in …………. Concept17. Marketing Environment is18. Marketing that converts negative demand to positive demand is known as19. Which of the following is not included in the microenvironment20. Consumers show …………… while buying their products on a regular basis21. “ We guarantee every product we sell” appeals to…………………motive22. The negative feeling which arise after purchase causing inner tension is known as…..23. Social class is an element of………………….factor24. Sub-dividing of the market into homogeneous sub-sections of customers is known as25. The essential criteria for effective segmentation is26. The strategy where the producer or marketer does not differentiate between different type of customers27. The concentration of all marketing efforts on one selected segment within the total market.28. Identifying and providing different marketing mix for each of the segments isknown as……….29. Civil engineers designing flats, villas, bridges etc.are an example of….30. Shiny hair in case of a shampoo is a ……………….utility31. Which of the following is not an element of demographic segmentation32. Motives which are driven by learning, perception, and attitude are known as.33. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called34. An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment.35. Which of the following are the elements of product positioning36. Using the names of the company’s powerful brands for line extensions is…..37. The companies that have become a tried and trusted household names are38. Positioning by emphasizing the special attributes and benefits of the product is known as………..39. Anything that has the ability to satisfy a consumer need is known as……40. Products adapted to the perceived unique characteristics of national markets41. Products seen as having extension potential into other markets42. Products are seen as only suitable in one single market43. Products designed to meet global segments44. Trademark is a …………45. Brands owned and developed by producers are known as46. ……………brands indicate only the product category47. Which of the following is not a limitation of branding48. The only revenue producing element in the marketing mix is.49. Brands add value for both customers and the firm by50. Which of the following is not a component of brand equity.Read More MCQs With Solution About: who are the primary users of erp systems