If you have decided to enter the digital world and work on building your own website then be ready to spend a ton of time on it as web designing is not a cakewalk. From picking up stunning images to choosing the right theme and crafting compelling copies, everything needs to be to the point while designing a website.
Using your elbow grease and all that you have learned from the long list of articles, videos and blogs can give you an assurance that the visitors are going to succumb to your website and they will keep coming back. But the real problem starts when the number of visitors to your website is far below your expectation.
You don’t get many visitors, no checkouts on your websites are made and you don’t see your website anywhere on the first, second, and even third page of the search engine results. What might have gone wrong even after spending so much time, effort and money? Well, you might have overlooked the most common web design mistakes that usually hurt SEO.
All the alluring themes, custom design, and ideally crafted copy will go astray if no one will visit your website therefore, in this blog post, we will look at the most common SEO mistakes you should avoid while designing a website.
Below par navigation
You don’t need to read a web design lexicon and consider it as a web design lingo as if you have visited a website and can’t decide what to do next then you are already aware of what below-par website navigation looks like. And you will never wish your visitor to go through such a painless process after visiting your website.
If you use New Jersey website designing services then they can help you in keeping poor website navigation at bay. But if you are taking things into your own hand then you must ensure that your website visitors exactly know what to do next after visiting your website.
Apart from this, seamless navigation helps Google’s web crawler to better understand your website. To prioritize this, you should focus on internal linking between all your important pages.
Prolonged page loading
People on the digital platform always wish to keep hopping from one website to another at lightning-fast speed as they are zipping through different social media sites, hammering away emails, and even skimming through a long list of headlines with generic content in search engine results.
Because of this, if an internet user clicks on your website and the pages take an eternity to load, chances are the visitor will just switch to another website for information, product, or service as many websites are out there with similar kinds of products, and services, or information.
Even when you opt for New Jersey website designing services, the first thing they check is the website loading speed as it can make or break your efforts to climb to the top of the search engine rankings.
Inundation of resources
The worst mistake that people make, especially when they are not working with an eCommerce website development company, is to load too many external resources. Such an approach can overwhelm even the best website design and it can also result in prolonged waiting whenever the user clicks on your website to load.
Always keep in mind that when it comes to responsive design then both adaptability and simplicity are prioritized and there is no way you can climb up the stairs of ranking by just trying to load too many external resources on your website.
In the process of improving the SEO of your website, you might have to sacrifice some of the resources which you thought could have made an impact. So, take help from an eCommerce website development company and get rid of the extra resources.
Using texts inside images
All the content available on your website in an interactive format like audio, images, and video acts as a center of attraction for the visitors and keeps them engaged. It is true that the search engine spiders can detect content by locating keyword phrases but this doesn’t mean that these spiderss can detect even the embedded content on your website.
This is the main reason why even a web design agency never embeds your most important content in images. Using a creative header image might do wonders to your website but keep in mind that it will not add any value to your SEO efforts.
If you are not going for a web design and development service, then you have to get into the driver’s seat and take control of the SEO. If you are completely new to the web design realm, then it is a better idea to spend time understanding every aspect and if you can’t do it on your own or it starts looking overwhelming then switch to web design and development services.