At Cosmoprof Worldwide Bologna, which made its in-person return at the end of April, Gotha Cosmetics presented a new wave of innovation, dubbed “Seeking Joy,” that mixed make-up and skincare.
“Consumers are looking for fun and playfulness in all areas of life: emotional plurality is a defining feature of 2020’s,” said Lisa Galbussera, Global Product Development Specialist at Gotha.
Indeed, after two years of pandemic and global uncertainties, people are eager to live and be in the moment.
The Holistic Wellbeing selection of products features solutions dedicated to consumers that are looking for wellness as “a state of the body, the mind and the soul.” The selection includes:
The Scientific Minimalism trend addresses skin savvy consumers that want performance and proven efficacy mixing beauty and technology. In order to meet this trend, Gotha presented:
Velour Ink Powder Blush
Velour Ink Powder Blush, a water resistant and talc free blush offering a plastic texture and gummy–soft touch.
Identity Empowerment
Eventually, the Identity Empowerment collection features colour boosted functional products that addresses gen-Z consumers. https://socialprotection.org/sites/default/files/webform/123movies-top-gun-maverick-movie-2022.pdf
Gotha Cosmetics with exhibit their latest innovations at MakeUp in Paris on June 16th-17th, 2022.