19
May
In a world where the Internet has established itself as the channel par excellence for brands, I reaffirm more than ever the importance of the visual to connect with the audience. Textual content marketing is key to informing, educating, and influencing consumers. Without a doubt, visual and interactive content has a special magic. It is a powerful weapon to capture the interest of users. That "an image is worth a thousand words" has its logic here, don't you think? However, for a company to carry out a visual marketing strategy, it must be aware of all the possibilities that visual…