19
May
When digital advertising gained momentum and the economy was struggling, many direct mail marketing companies started to look for other sources to utilize their infrastructure because their marketing budgets were reduced. One of the easiest options they could look for was transactional communication space. These marketing companies compared their equipment, workflows, suppliers, employees, and USPS knowledge to ones who needed transactional mailing and many identified that the high jump into transactional mail was not great. Meanwhile, most companies realized that even though transactional mail looks similar to direct mail, follows the same process, but it’s the fact that it is…