31
May
A recent study found that social media marketing generates 3x more leads than paid advertisements, increasing brand awareness by 40%. In 2010, there were 10 million active users on Facebook; now, there are more than 2 billion. In 2010, there were 7 million active users on Twitter; now, there are more than 500 million. The use of social media marketing has been on the rise since its inception. In fact, in 2017, more than half of all Americans were using social media sites daily. As a result, social media has become indispensable for marketers and businesses. It is a powerful…