A recent study found that social media marketing generates 3x more leads than paid advertisements, increasing brand awareness by 40%. In 2010, there were 10 million active users on Facebook; now, there are more than 2 billion. In 2010, there were 7 million active users on Twitter; now, there are more than 500 million.
The use of social media marketing has been on the rise since its inception. In fact, in 2017, more than half of all Americans were using social media sites daily. As a result, social media has become indispensable for marketers and businesses. It is a powerful tool that allows companies to reach their target audience at scale.
What is Social Media Marketing
Social media marketing is a broad term that includes several different strategies to promote a company or brand on social media platforms. These can consist of paid advertising, owned content, social influencer outreach, etc. However, the most common definition of social media marketing is any strategy used to promote a product or service using social networks such as Facebook, Twitter, Instagram and YouTube.
Social Media Marketing has become a popular option for businesses because it allows them to reach their target audience quickly and efficiently. It also provides them with valuable insights that they can use to develop creative ideas that will make their company stand out among others. As more people are taking advantage of social media marketing, the amount of data collected increases. This means that businesses can use this data to make better decisions and develop innovative products.
Social media marketing offers several benefits to companies. These include:
- Increased customer engagement
- Improved brand awareness
- Improved customer retention and loyalty
- It grew revenue opportunities for companies willing to be active on social media channels
Job Opportunities and Career Scope
- Social Media Marketer
A social media marketer is a person who is responsible for marketing a company or product on social media platforms. This includes managing the brand’s presence, developing and executing campaigns, analyzing data, etc. The job responsibilities of a social media marketer vary depending on the company and the industry. For example, some industries require that they maintain specific websites or blogs, while others do not require this.
A social media marketer typically has two primary responsibilities – marketing and analytics. They are responsible for creating content to promote their company or product while also analyzing data to decide how to best reach their audience.
- Instagram Marketer
The first responsibility is to know what your audience wants. Before you start posting, make sure that you understand the content and style your audience likes. This will help you develop an effective strategy for your brand and grow it on Instagram.
Another important responsibility is to be consistent with your posts. Create a plan for how often you want to post and stick to it. It is also important to post consistently on different days of the week – this will help keep engagement high and build up a following over time.
- Facebook Marketer
The responsibilities of a Facebook Marketer are not limited to only the marketing aspect. They also need to understand how their business model works, how much money they make and how they can make more money.
Facebook marketing is not just about creating content and getting likes on your posts. It is also about understanding the business model and finding what works best for your company. Therefore, a Facebook marketer must have a high level of knowledge about how to create ads that convert well, set up ads with targeting parameters, and measure conversions to ensure success on their end.
- Paid Ads Marketer
Paid Ads Marketer is responsible for creating and executing paid advertising campaigns to promote a company’s products and services. A Paid Ads Marketer is expected to understand the market, including the audience, competitors, media channels, and marketing trends.
They are also responsible for creating ad copies that effectively communicate with the target audience, developing creative concepts that resonate with the target audience, and managing budgets and tracking results to maximize ROI.
- Social Media Marketing Manager
A social media marketing manager manages social media marketing strategies, content, and campaigns. They are also responsible for its overall digital presence on social media channels. In addition, they work closely with the marketing team to create content, promote products and services, and create customer engagement.
The role of a social media marketing manager is quite broad, as they have to be in charge of managing different types of content for different audiences. This includes identifying the best time for posting, generating content ideas, and analyzing data. Social media managers also have other responsibilities, such as leading a team or collaborating with other departments.
Salary Range in India
In India, the average income for a social media marketing position is Rs. 2,33,000 per year. However, wages differ based on the candidate’s industry and competence. As a result, a social media marketer’s monthly earnings might range from Rs. 25,000 to Rs. 2 lakh, depending on their expertise and the business where they perform.
The abilities needed for this profession span from digital marketing to social media managers, content creators, and influencer marketing. You can also work in public relations, advertising, or sales. You ought to be creative and grasp how online marketing works to succeed in this area.
How and Where to Learn
There are many ways to learn social media marketing. You can read books, watch videos, check out blogs, and attend seminars. All of these methods are helpful in their way. Books are great for learning general strategies and principles because they concisely provide a lot of information. They also allow you to pause the reading process and take notes when something is confusing or unclear. Videos can help provide visual examples of performing specific tasks that may be difficult to understand without them. Here are some options for you to consider based on your preferences:
- Self-Guided Websites and Courses
- Virtual Classes
- Non-Virtual Classes
- Starting Your Projects
LearnVern offers a free online Social Media Marketing course with easy-to-follow video tutorials and exercises that’ll teach you how to get better in Social Media Marketing. At the end of the free period, you’ll have the skills to build your brand, advertise, create content, and work with paid ads. No previous marketing skills are required!
Thousands of people enrol in LearnVern’s online course to learn and master Social Media Marketing quickly! With LearnVern’s fun and interactive lessons, you’ll be able to get up-to-speed with the most widespread social media marketing strategies in just a few minutes per day.
Is learning Social Media Marketing a Good Career Choice?
Social media has become an integral part of our daily lives. With the help of social media marketing, companies can reach out to a large number of people and market their products more efficiently.
When is the best time to consider learning Social Media Marketing as a career choice? The answer is simple – when you feel like it! There are no specific times when you should start learning this new skill set. You can learn from scratch or learn from someone who has already mastered it. It all boils down to your preferences and goals associated with this career path.
Upskilling is the process of acquiring new skills or knowledge to help with future career progression. It can also be thought of as improving one’s current skill set.
Many benefits come from upskilling, but the main ones are:
- An increased opportunity for work
- Improved job security
- Higher wages and salaries
India is a massive market with a rising middle-class. More and more people use social media platforms to stay connected with their loved ones and friends. The future scope of social media marketing skills in India is enormous, but it will be challenging to keep up with the pace of change.