7 Link Building Strategies and Tips After The New Google Update

By Zain Liaquat 9 Min Read

Backlinks are indeed helpful as Link Building Strategies, but they are also unpredictable. You can never know at which point will a backlink stop becoming relevant. So, it is of absolute importance that you remain constantly updated about it.

Numerous free SEO tools can help you in this process. If you are willing to expand your blogger outreach services, the Link Building Strategies will also remain helpful to you.

Why do we add links pon our websites? It helps search engines to discover new web pages, and it also determines how a website should rank in the world of the internet. Link Building Strategies are more than guest posting and blogger outreach services. They have set foot in the social media marketing world too.

Link Building Strategies are essential because they help a website in lead generation. Apart from that, they help increase website traffic, strengthen bonds with customers, and increase user engagement. With Link Building Strategies, you can facilitate and foster long-term relationships with your business partners.

There are ample Link Building Strategies that are ruling the social media marketing world. It does not only help you in potential lead generation but also increases your brand’s online presence. So let’s find out about some of them.

Has it ever happened when you clicked on a link, and it showed a 404 Error? Well, now, it’s time to find the originator of the broken links. You can contact these sites and advise them to rebuild the link. You can ask them to give you the backlinks so that they land up on your website when users click on their link.

It is the best way to acquire backlinks for free. There are excellent addition, backlink analysis tools available online that can help you in this process. However, we are enlisting some free SEO tools for your help, such as;

  • SERPSim
  • Google Analytics
  • Ahrefs Webmaster Tools
  • Google PageSpeed Insights
  • SEO SpyGlass
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2: Images With Links!!!A Good Combo

People like visual stimulation, so it is essential to include images in your Link Building Strategies. If you want to make sure that people click on your image, make sure they take them to the broader webpage. More often, people like it when they can get access to download the image directly from the image directory. But, that won’t benefit you in your leaf generation purpose, will it?

You can apply some specific filters on your SEO tool to check if the URLs can compose image formats or not. You can simply search your image on Google Images too to check if anyone has clicked on it or not. Some free SEO tools to help you in this purpose are;

  • Ahrefs
  • Moz
  • SERP Robot
  • Similar Web

Best Blogger Outreach Services can generate authentic backlinks for your website. One of the most helpful Link Building Strategies on the list can make your brand visible in front of a new audience. If you don’t find enough time to hire guest bloggers, you can use a link on your content too.

Guest posts can increase organic traffic to your website, and they can also expand your network. If you apply them to grow your social media following, this strategy will also be helpful in the social media marketing world. Some free SEO tools for blogger outreach services are;

  • Squirrly
  • Google Analytics
  • Trendspottr
  • Emotional Headline Analyzer
  • Ahrefs Content Explorer

There must be some competitors in your industry whose websites consistently rank higher in the Google search engine. So it’s time to take the shortcut and imitate their backlinks. You will find plenty of backlinks from these tools that you can use in a similar niche.  You will simply open the device, paste your competitor’s URL, and the tool with analyzing its audit quality.

Since the sites will help you understand what backlinks work the best for your competitors, you can get some powerful insights from it too. Some of the free SEO tools that will be beneficial in this context are;

  • Online Backlink Checker
  • Ahrefs
  • CognitiveSEO
  • Monitor Backlinks
  • SEO PowerSuite

5: Take Inspiration From Industry Experts

There is always room for improvement in whatever you are doing. So, take advice from the industry experts, and expand your business network. Apart from being one of the most effective Link Building Strategies, this tip can benefit you.

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You can simply join an online community in the social media marketing world. If you pay attention to what other people are posting, you will get an idea of link-building. The industry experts have recommended some free SEO tools to help you in link-building, such as;

  • Moz
  • Getstat
  • Buzzsumo
  • Yoast
  • Ahrefs
  • SEMrush

6: Ride The ‘Best of’ Roller Coaster

One of the most accessible Link Building Strategies is to get on with the ‘best of’ list. They help your website get validation, but they also put your quality content on relevant sites. It can be pretty helpful to acquire lead generation for your blog posts. You can contact the site owner and pay them some money to rank on their sites.

It is not always a paid placement; sometimes, they are just editorial discretion. But, it depends on how convincing your pitch is that will make them put your post on their site. Again, Online Backlink Checker will be the best tool to determine which ‘best of’ list will be the best for you.

You must take care of the missing backlinks, too, besides building new ones. Again, there are great tools to assist you in this purpose. For example, a backlink may go missing if your link owner is missing, if the website server is down, and if the page is restricted from indexing. Contacting the site owner is the best way to get hold of these.

If the backlink page is not entirely removed, the site owner will help you in this context. You can use Ahrefs or SEO SpyGlass to get hold of the missing backlinks because these are the best free tools for this work.


We have outlined some of the best Link Building Strategies on this list that can help you connect with your audience in a better way. We have also mentioned the free SEO tools here so that you can easily apply these tips. Some of these tools are free altogether, and some offers you free trial versions. So, choose the tool that suits your need the best.

Also Read:

  • Why Bloggeroutreach.io Is The Best Link Building Service Agency In 2022
  • 7 Secret Tips To Ace Your Restaurant Social Media Marketing Efforts
  • 5 Micro Niche Blog You Should Work On In 2022
  • Also know about technology updates today

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