Beginner’s Guide to Digital Marketing

By Arslan Shah 7 Min Read

Digital marketing started on a small scale but has now taken over the world. You want to purchase the latest iPhone? Amazon is there. Having a problem with that microwave you brought? Go to the Facebook page of the company to address the issue. Digital marketing has made it easier for consumers and businesses to stay interconnected.

Do you want to become a digital marketer? First, you have to understand the basics.

What is Digital Marketing?

Digital marketing, otherwise known as online marketing includes all the marketing efforts that you make to sell a product or service. There are many digital marketing channels and social media networks that can help a business convert a prospect into a lead. Digital marketing also includes communication through text and multimedia messages.

Want to know the vital role that digital marketing plays for a business? Read further to know.

The Importance of Digital Marketing

Digital Marketing Training In Dallas helps brands reach the target audience with ease. It gives a business the right direction to target customers who are more likely to buy a product or service from them.

That’s not all! There are some more benefits to using digital marketing.

  • Helps focus marketing efforts on customers who are more likely to purchase from a brand.

  • Digital marketing is more cost-effective in comparison to traditional marketing campaigns.

  • Online marketing lets you compete with bigger brands in a better way.

  • A brand can easily adapt to a digital marketing strategy.

  • Digital marketing campaigns make it easier to improve conversion rate.

You should join the digital marketing training in zirakpur to understand the important role that online marketing plays for a business.

Do you know about the different types of digital marketing? Let us find out.

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Different Types of Digital Marketing

Although there is not end to the types of digital marketing you can do. However, here we will focus on the two main digital marketing categories you should know and practice.

SEO (Search Engine Optimization)

SEO is the process of optimizing your website to help it get a higher ranking on Google search results page. This helps increase the amount of organic traffic to the business website. SEO mainly benefits websits, blogs, and infographics.

There are different ways through which you can use SEO to generate traffic for your website.

  1. On-Page SEO

    On-Page SEO focuses on all the content on a web page while checking a website. This type of SEO is beneficial when it comes to interacting with website visitors. You research the keywords for search volume and intent. Then you answer the queries of the online visitor to get a higher online ranking for the website.

  2. Off-Page SEO

    The Off-Page SEO technique focuses on activity which takes place “off the web page” when aiming to optimize the targeted web page. Many website owners have a question – What activity that is not on my website can affect its online ranking? The answer is backlinks.

    The number of publishers that connect to you and the relative “authority” of these publishers impact how high you rank the right keywords. Networking with other content publishers and writing guest posts for their websites helps you generate backlinks. These help you move the website up in the SERPs (Search Engine Results Page) ranks. Join the SEO Training in zirakpur to understand how the right SEO can help your website rank higher.

  3. Technical SEO

    Technical SEO is concerned with the backend of a website. It is concerned with how your web pages are coded. Also image compression, data structure, and CSS file optimization are forms of technical SEO. Doing this SEO increases the web page’s loading speed. Loading speed is an important factor in the eyes of search engines like Google.

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Do you know the second most important part of a website? It is content. Let us now find out what content marketing is.

Content Marketing

As the name suggests, content marketing is the process of creating and promoting content with the aim of generating brand awareness, and customer base. It is time to check out the different content marketing channels.

  • Blog Posts

    Writing articles on a blog gives you the chance to demonstrate expertise in a particular industry. It also helps generate traffic for the organic search traffic for a brand’s website. It is what gives you more opportunities to convert visitors into permanent customers

  • Ebooks and Whitepapers

    Ebooks and whitepapers are long-form contents which help educate website visitors. These help you provide content for the online user. In exchange you get their contact information which comes handy when you want to convert a potential lead into a permanent customer. You should join the digital marketing training in Zirakpur to know the secret to writing impeccable content.

  • Infographics

    At times, the online visitor wants to see a little visual instead of reading text. Infographics are an excellent form of visual content that help the visitor understand a concept in an interesting way.

  • Audio/Visual Content

    TV and radio are the most popular channels for marketing. Knowing how to create content for them will help a brand reach more customers despite the demographic limitations.


To become a digital marketer you need to possess a certain skill set. The digital marketing training in Zirakpur can help you learn those skills with ease.

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