What Is Link Building: A Beginner’s Guide

By Oscarjack 4 Min Read

Dozens of factors go into a website’s search rankings: quality content, mobile responsiveness, search engine optimization (SEO), and page experience. Although many brands recognize and are focused on these essential aspects, there’s a particular area that the most renowned brands often overlook, which is link construction.

This comprehensive guide for beginners to link building will teach you how to implement the often ignored yet extremely effective SEO technique that boosts your website’s rankings visitors and increases its credibility.

Link building occurs when link links are gained on other sites, which can be redirected back to your site.

Sometimes, other websites refer to your site as a resource or use quotes from your content. If a web page is abounding with links to the site, Google will see each link as a sign of trust for your site.

If it has more votes than received, it is more likely to appear higher in the search results. And since these strategies typically operate on the back of the screen, they are classified as off-page SEO techniques.

In this regard, numerous businesses are interested in link building to increase their influence and, thus, sales and traffic via Google.

While you can obtain an internet link from any website, the most crucial aspect is getting reliable links from trusted sites relevant to your brand and business.

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There are many ways to determine the worth of a link.

Common industry metrics include Page Authority and Domain Authority from Moz, URL rating, and domain ratings from Ahrefs.

These measures assess the quality and the quantity of hyperlinks you need to calculate an assessment.

Generally, the better these indicators are, the higher you will rank on Google. In a lot of SEO research studies, this relationship is undisputed.

At Design Valley, we prefer Ahref’s SEO metrics because they continue to grow in popularity in the SEO sector, whereas Moz is declining.

Considering the SEO linking strategy, be aware that not all links are made to be the same. There are many different kinds of hyperlinks. Certain are more valuable for your authority than others.

Follow links: A follow link is a usual backlink that informs Google it is a link that must transmit the authority and page ranking to a trustworthy website. This allows search engine robots to comprehend the content better and increase your website’s authority.

No-follow hyperlinks: A no-follow link will be marked with a characteristic rel=”nofollow.” The attribute informs Google that you would like to link to a third-party site but prefer the search engine to avoid exploring the website. 

This is typically done to link to a site you don’t want to endorse or as an advertisement, for example, an ad, banner, or ad. This means that no-follow links are required occasionally, but they do not boost the authority of your SEO, just like a follow hyperlink will.

User-generated hyperlinks: User-generated hyperlinks are generally considered an unprofessional link-building strategy that rarely confers any authority to a website. Users can link through user profile pages, ads, blog comments, and embedded infographics. 

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Organic Links: Organic, also known as natural links, are the crown jewels of backlinks. These occur when a person on a different website–without any incentivization–links to your site in their blog, videos, posts, or web copy to provide their site visitors with valuable, informative content. 


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